Rob Keogh commenced his career in the sports industry with civil construction and sports surfacing company Wm. Loud (Aust) Pty ltd (Louds). Rob was heavily involved in the initial pitch of the Australian Open Tennis courts at Melbourne Park and lead up negotiations and oversaw the surfacing of the Melbourne Park courts as well as courts in Brisbane, Sydney, Adelaide Auckland and Hobart in the lead up to the Australian Open each year until 2019.
After Louds was sold, Rob worked with the Sport Group and APT Asia Pacific in Melbourne and was heavily involved in the acrylics and polyurethane divisions. In 2020, Rob then started his own company Total Sport and Floor Pty Ltd (TSF) and now provides expert advice, surfacing installation and consultancy of acrylic, polyurethane and synthetic grass surfaces. TSF is also the Victorian agent for Aura Sport delivering indoor sprung timber and polyurethane Pulastic solutions and project management services.